Technologies > Traffic Analysis Tools > Google Analytics

Usage statistics and market share of Google Analytics for websites

These diagrams show the usage statistics of Google Analytics as traffic analysis tool on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Google Analytics is used by 81.2% of all the websites whose traffic analysis tool we know. This is 46.4% of all websites.

Historical trend

This diagram shows the historical trend in the percentage of websites using Google Analytics.
Our dedicated trend survey shows more traffic analysis tools usage and market share trends.

You can find growth rates of Google Analytics compared to all other traffic analysis tools in our Google Analytics market report.

Market position

This diagram shows the market position of Google Analytics in terms of popularity and traffic compared to the most popular traffic analysis tools.
Our dedicated market survey shows more traffic analysis tools market data.

Popular sites using Google Analytics

• Google.com
• Youtube.com
• Cloudflare.com
• Wordpress.org
• Spotify.com
• Digicert.com
• X.com
• Vimeo.com
• Samsung.com
• Nih.gov

Random selection of sites using Google Analytics

• Ddps.jp
• Kreativa.com.sv
• Staffexpress.jp
• Eceasy.hk
• 7ticket.jp

Sites using Google Analytics only recently

• Bild.de
• Seznam.cz
• Idnes.cz
• Pravda.ru
• Calculator.net

More examples of sites

You can find more examples of sites using Google Analytics in our Google Analytics market report, or you can request a custom web technology market report.

Technology comparisons

Our visitors often compare the usage statistics of Google Analytics with Matomo and New Relic and Adobe Analytics.

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